“What if I told you that tens of millions of Americans who currently reject God are actually open to believing in Him — under the right conditions?” George Barna writes.
Drawing on more than 40 years of research, the assessment measures beliefs and behaviors across five key categories, providing a personalized report that reveals how closely one’s worldview aligns with biblical truth.
“These findings highlight the growing need for the Church to rekindle its commitment to helping people truly know God and understand His nature,” George Barna said in a news release.
A new study from the American Worldview Inventory 2025, led by George Barna and the Cultural Research Center at Arizona Christian University, highlights a significant transformation in Americans’ beliefs about God.
Just over half of practicing Christians report consuming porn with some level of frequency, including 22% who view it weekly (15%) or daily (7%), according to a new report from Barna Group and Pure Desire Ministries.
Researcher George Barna says this election season is marked by a significant drop in voter enthusiasm, particularly among Christian voters who have historically been key players in determining the outcome of presidential races.
Barna and Impact 360 concluded a series of Gen Z reports Sept. 12 with Leading Gen Z, a simulcast highlighting their final set of conclusions, based on more than a decade of research.
A new study by researcher George Barna conducted by Arizona Christian University’s Cultural Research Center, reveals that evangelicals are fewer in number, less biblically grounded, and less politically engaged than previously believed.
