When a church completes a branding or rebranding process, applying the new brand consistently across all critical areas ensures it resonates with the congregation and then the community. Here’s a list of 10 areas to address.
Year-end giving is an important moment for every church. It’s when many are open to generosity but need clear guidance and encouragement to act. Want more participation? Here’s what they need to hear.
Church communication expert Mark MacDonald shares why bringing outside expertise into your church is a secret weapon for church growth.
Digital marketing is the new Yellow Pages, writes church communication expert Mark MacDonald. He shares four tips for growing your church with digital marketing. Start preparing now for the new year.
“Pastors have a unique, God-given responsibility: faithfully proclaim God’s Word. But with that, it’s helping people see its relevance in their lives. So they’ll listen!” writes church communication expert Mark MacDonald.
Churches today struggle to stand out online. With so many search results competing for attention, how can your church be known for what it offers and reach people who need it most?
Is your online presence adequate? Will it lead someone to answers or will it lead someone to frustration? Let’s start the perpetual task of improving it.
Church branding is often misunderstood, especially by those who think it’s part of some corporate marketing scheme. In reality, church branding is about creating a
Have you ever noticed a business, restaurant or church only after needing its services, despite passing by it daily? This is called “location blindness.”
A good pastor’s welcome video on your church website can introduce your church and set the tone for the entire guest experience. It’s often the first impression potential visitors get.
