Church branding is often misunderstood, especially by those who think it’s part of some corporate marketing scheme. In reality, church branding is about creating a
Have you ever noticed a business, restaurant or church only after needing its services, despite passing by it daily? This is called “location blindness.”
A good pastor’s welcome video on your church website can introduce your church and set the tone for the entire guest experience. It’s often the first impression potential visitors get.
In fact, there are four areas that must match. And by doing the hard work of making these areas similar (i.e. matchy matchy), you’ll create an environment of trust, reliability and loyalty for your congregation and community.
Potential visitors to your church will likely look the church up online before attending. Make sure your church website includes these four important images to really give them a glimpse of what they’re getting into.
Being the “best-kept secret” might sound appealing, but for a church, it’s a problem. It suggests your church has much to offer, yet few know about the ministries.
“When someone joins your church, it is important to let them not just become a face in a crowd,” says Mark MacDonald. “Welcome them, direct them and care for them, and this can lead to longevity in their membership.”
In order for a church to effectively serve their local body of believers, they must know their church reach — the area in which most of their members are concentrated. Here are some ways to define and map your reach area.
Mark MacDonald breaks down the different color models and how they are best used for your church website. This is helpful for anyone handling church media and branding, as it shows which model pairs best with each medium.
In a modern, digital age, many churches are wondering if it is worth maintaining and distributing physical bulletins each week. Communication expert Mark MacDonald offers tips on how to produce a helpful printed bulletin.
