Following a global search, the Baptist World Alliance has named Jeff Peck its new director of communications and media.
“Peck brings more than two decades of experience in strategic communications and marketing to the role,” Baptist World Alliance announced Tuesday (June 23) in a news release.
“Peck joins the BWA following a distinguished career leading communications initiatives across government agencies, nonprofit organizations and private-sector institutions. In each place of service, Peck has demonstrated a commitment to mission-driven communications.”
Stay updated on stories like this — Get news delivered to your inbox
His leadership roles have included serving as director of marketing and communications for Prison Fellowship, director of internal communications for Alliance Defending Freedom, and executive director of Christ Together Greater Austin, where he helped mobilize churches and ministry leaders for collaborative Kingdom impact.
Peck also served as chief communications officer for Texas Health and Human Services, where he directed enterprise communications for the 54,000-employee agency and led major initiatives to strengthen stakeholder engagement, unify organizational messaging, and expand public awareness.
In addition to his professional accomplishments, Peck holds both a bachelor of arts in journalism and a master of international journalism from Baylor University. He is also the co-author of Stories of Faith and Courage from Prison.
Diverse audiences and cultures
As director of communications and media, Peck will work closely with the BWA general secretary to develop and guide the BWA communications and media strategy and its implementation across all ministry areas and platforms. He will serve as a strategic storyteller, brand steward and digital innovator — ensuring BWA’s message is communicated clearly, creatively, and compellingly across diverse audiences and cultures.
Peck will be based at the BWA Global Mission Center in Falls Church, Virginia, and will attend the upcoming 2026 BWA Annual Gathering in Toronto, Canada, where he will begin engaging with Baptist leaders from around the world before officially assuming leadership of the department on July 20, 2026.
Peck follows Merritt Johnston who has served as BWA Director of Communications and Media since 2019. On August 1, Johnston will begin serving full time as BWA Women Executive Director.
EDITOR’S NOTE — This story was written and originally published by Baptist World Alliance.
