Skip to content
  • The Alabama Baptist
  • The Baptist Paper
  • The Alabama Baptist
  • The Baptist Paper
  • Log In
  • Subscribe
  • Renew
  • Donate
  • The Alabama Baptist
  • The Baptist Paper
  • The Alabama Baptist
  • The Baptist Paper
  • Log In
  • Subscribe
  • Renew
  • Donate
The Baptist Paper
The Baptist Paper
  • The Kids Edition
  • Latest News
  • Trending
  • Sunday School Lessons
  • Classifieds
  • The Kids Edition
  • Latest News
  • Trending
  • Sunday School Lessons
  • Classifieds

IMB’s vital tool to engage an unreached people group

  • June 23, 2022
  • International Mission Board
  • International Mission Board, International News, Latest News
An Azeri man herds goats in Sarab, Iran.
(Photo courtesy of the International Mission Board.)

IMB’s vital tool to engage an unreached people group

IMB missionaries have been trying to reach a people group in a remote area of South Asia that is considered engaged, but they are still very unreached. 

These traditional camel herders have spread throughout western India. Despite their dispersion, they remain true to their roots, still working as animal herders, living a nomadic life. Their women are skilled in embroidery. 

They also remain true to the religion of their ancestors, with 99.98% following Hinduism. IMB missionary Veronica Masterson says at this point, she knows of no active church among the people group. 

Because of their nomadic life, they don’t prioritize education, either. Around 80% of the people are illiterate.

This is one of the reasons the Ek Rasta SD cards have been so key in reaching these unreached people with the gospel in a language they can hear and understand. 

Brother Pa and Sister Se

One family in particular was reached through these micro-SD cards, when a local believing couple, Brother Pa and Sister Se, shared the “according to the Scriptures” gospel story with them. Brother Pa and Sister Se are national partners who work closely with the Mastersons. 

This gospel presentation is 35 lessons that walk a listener through the Bible from creation to the new creation mentioned in Revelation. This gives the listeners, especially those from a Hindu background, a better understanding of the entire gospel. Because it is available as an audio presentation, it’s a great tool to reach oral learners, Masterson shared. 

After hearing the gospel, this entire family believed, surrendered their lives to Christ, were baptized and now they are sharing the gospel and making disciples among their people group. 

Pray

Pray that the Ek Rasta SD card strategy will be effective and fruitful among this majority-illiterate people group.

Pray that the gospel, discipleship and leadership development materials that are presented on the micro-cards will resonate in their hearts.

Pray that many men, women and young people from this UPG will have the opportunity to hear and be granted the faith to believe in Jesus Christ as their Lord.

Read the full story here on the Ek Rasta SD cards’ impact.

You can learn more, use this resource as a tool to reach South Asians in the United States and access all Ek Rasta resources, including the Ek Rasta apps for Apple or Android at https://southasiansands.wixsite.com/ekrasta. 

Some names may have been changed for security reasons.


EDITOR’S NOTE — This story was originally published by staff of the International Mission Board.

Share with others:

Facebook
X/Twitter
LinkedIn
Email
Facebook
Twitter
LinkedIn
Email

Latest News

  • First person: Handling the ‘intrusive burden of worry’
    First person: Handling the ‘intrusive burden of worry’
    March 19, 2026/
    0 Comments
  • Court denies Christian parents custody of daughters
    Court denies Christian parents custody of daughters
    March 19, 2026/
    0 Comments
  • First person: When a ministry leader commits ‘serious sin’
    First person: When a ministry leader commits ‘serious sin’
    March 19, 2026/
    0 Comments

Sign up for the Highlights

Get all latest content delivered to your email a few times a month.
Email is required Email is not valid
Thanks for your subscription.
Failed to subscribe, please contact admin.

Related Posts

First person: Handling the ‘intrusive burden of worry’

As the fourth week of strikes on Iran approaches, Americans are bracing for soaring gas prices and sustained inflation. With an April 15 deadline looming, many taxpayers dread their final bill from the IRS. Here in West Tennessee, tornado season is now underway.

Court denies Christian parents custody of daughters

A Christian couple’s battle to regain custody of their two daughters suffered a setback after the European Court of Human Rights ruled their case “inadmissible,” ending appeals.

First person: When a ministry leader commits ‘serious sin’

“Maybe the most spiritual thing a fallen or disgraced leader could do is step away for a few years and live a normal life. Get a regular job. Work at Home Depot. Sell insurance. Learn humility again. Rebuild a marriage. Restore trust with family.”

Beach Reach students seeking ‘something far more lasting’ than parties, fleeting fun

While many college students head to the beach for spring break in search of parties and fleeting fun, others are pursuing something far more lasting.

Want to receive news highlights throughout the week? Sign up here!

Email is required Email is not valid
Thanks for your subscription.
Failed to subscribe, please contact admin.

About

  • Our Story
  • Our Team
  • Our Partners
  • Advertise and Promote
  • Classifieds
  • Contact us
  • Our Story
  • Our Team
  • Our Partners
  • Advertise and Promote
  • Classifieds
  • Contact us

Explore

  • The Kids Edition
  • State-specific news
  • Archive
  • Opinion pieces
  • Sunday School lessons
  • Persecuted Church
  • Podcasts
  • Videos
  • The Kids Edition
  • State-specific news
  • Archive
  • Opinion pieces
  • Sunday School lessons
  • Persecuted Church
  • Podcasts
  • Videos

Submissions

  • Story suggestions
  • Your Voice/Letter to the Editor
  • Photos / Videos
  • Corrections/other
  • Submission Policy
  • Story suggestions
  • Your Voice/Letter to the Editor
  • Photos / Videos
  • Corrections/other
  • Submission Policy

Subscribe

  • Subscribe
  • Renew subscription
  • Gift a subscription
  • Start a new member subscription
  • Start a new group subscription
  • Hosted Church
  • Manage your group
  • Manage your account
  • Request free trial
  • Subscribe
  • Renew subscription
  • Gift a subscription
  • Start a new member subscription
  • Start a new group subscription
  • Hosted Church
  • Manage your group
  • Manage your account
  • Request free trial
The Baptist Paper
Address:
3310 Independence Dr.
Birmingham, AL 35209
Copyright © 2026 TAB Media Group
  • Privacy/Terms of Use
  • Help
  • FAQ
  • Privacy/Terms of Use
  • Help
  • FAQ

Email:
news@thebaptistpaper.org

About

  • Our Team
  • Advertise and Promote
  • Classifieds
  • Donate
  • Contact us
  • Hosted Church
  • Our Team
  • Advertise and Promote
  • Classifieds
  • Donate
  • Contact us
  • Hosted Church

Explore

  • The Kids Edition
  • Latest News
  • Trending
  • Your State News
  • Persecuted Church
  • Editorials
  • Opinions
  • Podcasts
  • Videos
  • Archive
  • Submit your news
  • The Kids Edition
  • Latest News
  • Trending
  • Your State News
  • Persecuted Church
  • Editorials
  • Opinions
  • Podcasts
  • Videos
  • Archive
  • Submit your news

Subscribe

  • Manage your group
  • Manage your account
  • Subscribe
  • Manage your group
  • Manage your account
  • Subscribe

Hi reader.
We’re a nonprofit Christian news ministry. 
Our mission is to provide grace-filled, trustworthy journalism from a Christian worldview. We make our reporting freely available online because we believe people should have access to reliable information.

Reader support helps sustain this work, offset rising costs, and allow us to continue providing affordable resources to churches and ministries. If you value this work, would you consider supporting our mission today?

Support Our Ministry

Log Out?

Lost your password?

Log In

Lost your password?

Log in

Become a part of our community!
Forgot your password? Get help
Privacy/Terms of Use

Reset password

Recover your password
A password reset link will be e-mailed to you.
Privacy/Terms of Use
Back to
Login
×
Close Panel