Most pastors are expecting one of their largest crowds on Easter, but those expectations have tempered some in the past decade.
The three highest-attendance Sundays for pastors — Easter, Christmas and Mother’s Day — have remained the same since 2011, but each is now less likely to be among the top days, according to a Lifeway Research study of U.S. Protestant pastors.
“While many churches consider high attendance as something from their pre-pandemic past, seasonal changes have resumed,” said Scott McConnell, executive director of Lifeway Research. “Church attendance is predictable again with periods of consistency in the fall and early spring, as well as holiday crowds at Christmas and Easter.”
Today, 90% of pastors identify Easter as the day their church has its highest, second-highest or third-highest attendance for worship service. Four in 5 (81%) say the same for Christmas, and 51% identify Mother’s Day. But fewer pastors point to high attendance on those three days compared to 2011. Easter, down from 93% to 90%, and Christmas, down from 84% to 81%, dropped three percentage points, while Mother’s Day fell eight points from 59% to 51%. A day the church designates to invite friends is the only day to have a statistically significant increase in the past decade, climbing from 14% in 2011 to 20% in 2024.
An additional study finds several of the top days for church attendance are among U.S. Protestant churchgoers’ favorite holidays to celebrate.
Easter Sunday gatherings
More than half of U.S. Protestant pastors (52%) identify Easter as the day their church typically has its highest attendance for worship services, statistically unchanged from the 55% who said the same in 2011. Another 30% say Easter is the second most attended day at their congregation, while 8% identify it as the third-highest-attendance worship service.
“On any given Sunday, a large minority of a congregation may not be present for worship,” said McConnell. “Easter is the day when the most church members get to church—and for a good reason: No other theme is as profound to a Christian than celebrating that they died with Christ and as Jesus was raised to life, so too Christians are now alive to God in Christ Jesus.”
Pastors of churches that top 100 attendees are more likely than small church pastors to say Easter is one of the highest attended services, if not the highest, at their churches. Those at churches with 250 or more for an average weekend worship service (67%) and those with 100 to 249 (60%) are more likely than pastors at churches with 50 to 99 on average (51%) and those with fewer than 50 (44%) to say Easter is their highest-attendance service of the year. Additionally, those at churches that average 100-249 for worship services (93%) and those at churches with 250 or more (98%) are more likely than pastors of churches with attendance of less than 50 (87%) to rank Easter in their top three high-attendance days.
Non-denominational pastors are more likely than Presbyterian/Reformed pastors to have their largest crowds on Easter (64% v. 45%). Also, Lutherans (98%) and Methodists (95%) are more likely to have Easter near the top than Presbyterian/Reformed (87%), Pentecostal (84) or Restorationist Movement pastors (78%).
Among churchgoers, Easter ranks third among their favorite holidays to celebrate (10%). Those who attend worship services at least four times a month are more likely than those who attend one to three times a month to pick Easter (14% v. 5%). Also, churchgoers with evangelical beliefs are more likely than those without to choose the celebration of Jesus’ resurrection (13% v. 6%).
Christmas crowds
Perhaps unsurprisingly, U.S. Protestant pastors say Christmas is also one of their most well-attended services. More than a quarter (28%) say they typically have their highest attendance for worship services as they celebrate the birth of Jesus, statistically unchanged from 29% in 2011. Around 2 in 5 (39%) point to Christmas as the second in their attendance rankings, while 14% place it third.
“Pastors may have been thinking of different types of worship services for Christmas since the question did not specify a Sunday morning or weekend worship service,” said McConnell. “Different churches have different traditional Christmas celebrations that may not land on December 25. The largest attendance may be on Christmas Eve, the nearest Sunday or the day of a concert.”
Mainline pastors are more likely than their evangelical counterparts to identify Christmas as their best-attended service (35% v. 26%). Protestant pastors in the Northeast are also more likely than those in the South to have Christmas at the top of their attendance rankings (33% v. 24%).
Additionally, pastors in the Midwest are more likely than those in the South to have Christmas in their top three (84% vs. 78%). The largest churches, those 250 or more, are more likely than the smallest churches, fewer than 50 in attendance, to say Christmas is one of their three most well-attended services (89% v. 79%).
Christmas is by far the favorite holiday of Protestant churchgoers (63%), but those at the smallest churches are least likely to agree. Those attending churches with weekly worship services that average 500 or more (69%), 100 to 249 (69%) and 50 to 99 (63%) are more likely than those at churches with fewer than 50 (53%) to say Christmas is their favorite holiday to celebrate.
Mother’s Day visits
While pastors identify Christmas and Easter as far and away their highest-attendance seasons, Mother’s Day remains the clear third, despite dropping in popularity in the past decade. Few Protestant pastors say Mother’s Day is their highest (6%) or second-highest attendance day (14%), but a plurality (31%) point to the holiday as their third highest.
African American pastors are more likely than white pastors to say they have their highest attendance for a Mother’s Day service (12% v. 5%). They are also more likely than white pastors to rank the holiday in their top three (66% v. 49%). Additionally, pastors 65 and older (55%) are among the most likely to say Mother’s Day is one of their three highest attendance services.
Non-denominational pastors (64%), Baptists (59%), Restorationist Movement pastors (59%) and Pentecostals (54%) are more likely than Presbyterian/Reformed (39%) and Lutheran pastors (30%) to place Mother’s Day in their top three.
Other days
U.S. Protestant pastors say the other days that make their three highest-attendance services include a day the church designates to invite friends (20%), homecoming or anniversary of the church’s founding (18%), Fourth of July (3%) and Father’s Day (3%). Around 1 in 8 say part of their top three includes no particular Sunday (12%).
Around a quarter of pastors (22%) said another specific day. The top choices offered among those included Thanksgiving, Palm Sunday, a baptism service, Reformation Day, Confirmation Sunday, Christmas Eve and All Saints Day. Each of those had fewer than 3% mention them.
The special day to invite friends is the only day that saw significant growth since 2011, with 20% of pastors now including it in their top three, compared to 14% in 2011. The special friend day is more popular in the Northeast (29%) than the Midwest (18%) and South (17%). Pentecostals (32%) are among the most likely to include this as part of their three highest-attended services. Pastors at churches with an average attendance of 250 or more are among the least likely (11%).
“Only the most visible church in the community is likely to get visitors who simply appear at church on Christian holidays,” said McConnell. “People who don’t think of themselves as Christians or who do not have a church typically need a personal invitation before they will show up at a church. Many are open to these invitations, as evidenced by higher attendance when they are emphasized.”
Large churches are also among the least likely to say homecoming or the anniversary of the church’s founding is one of their most popular services (8%). For African American (33%) and Baptist pastors (28%), however, this is more likely to be among their top three attended services.
U.S. Protestant churchgoers also have clear favorite holidays to celebrate, whether that includes a visit to church or not. Christmas (63%) and Easter (10%), along with Thanksgiving (14%) are the most popular holidays among churchgoers, followed by Halloween (4%), New Year’s Eve and Day (3%) and Independence Day (3%). Fewer choose Memorial Day (1%), Labor Day (1%), Juneteenth (1%), Columbus Day (<1%) and Martin Luther King, Jr. Day (<1%), while 2% say they’re not sure.
EDITOR’S NOTE — This story was written by Aaron Earls and originally published by Lifeway Research.
