What does it take to reach the next generation with the gospel?
Shane Pruitt has been asking that question for years. As the national next-gen director for the North American Mission Board, he’s not just talking about Gen Z and Gen Alpha, he’s talking with them.
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Through speaking, writing and hosting the GenSend Podcast, Pruitt is on the front lines of one of the most urgent challenges facing the church today — reaching and discipling young people in a culture that’s constantly shifting. He will deliver the convention sermon at this year’s N.C. Baptist annual meeting.
In this special Q&A, curated from recent episodes of the GenSend Podcast, Pruitt shares practical insights about the next generation and how the gospel still speaks into their world. His responses have been lightly edited for length and clarity.
EDITOR’S NOTE — This story was written and originally published by the Biblical Recorder.





