On January 29 Shelly Melia, program director for the master of arts in children’s ministry and master of arts in family ministry at Dallas Baptist University, shared research and professional opinion with members of the Oklahoma Baptist Children’s ministry association, discussing the importance of reaching next generations with the gospel.
“Generation Beta is only a year old now — they are a work in progress,” Melia said. “Gen Beta is/will be born from 2025–39 [and] to reach them institutions must win over their protective Gen Z parents and adapt from content delivery to authentic, relational mentorship.”
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