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Phil Cooke

First person: 14 things every church communications director should know

January 5, 2026

If you work on the communications or media team at a church, ministry or nonprofit, your job is to share your organization’s story with the local community and sometimes the world. 

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First person: What church communicators should know about the human brain

December 13, 2025

The human brain is wired to crave novelty. Long before smartphones and streaming platforms competed for our attention, God designed our minds to scan the environment for anything new, surprising or out of place.

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First person: What we can learn from the prophets as communicators

November 13, 2025

Before cameras, microphones, and social media, God’s Old Testament prophets were the original communicators—using every tool of their time to capture attention, confront culture and call people back to truth.

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First person: Developing a culture of invitation

November 5, 2025

Since we live in such a secular culture, it’s easy to think most nonbelievers are indifferent — even hostile — to the idea of attending church. 

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‘Beyond your walls’: Boosting your church livestream

November 1, 2025

If your church is livestreaming services each week, congratulations—you’re reaching far beyond your walls.

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First person: Handling church trolls online

October 21, 2025

I’ve consulted with hundreds of churches over the years, and sadly, online trolls are a common enemy shared by some of the most effective churches in America.

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First person: What do you do with these books?

October 2, 2025

There are two answers – one is for the organization, and the other is for private individuals.

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First person: Churches and TV commercials

August 31, 2025

I’m always thrilled when local churches make the decision to share their story on local TV.

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First person: A critical ministry role some may overlook

June 17, 2025

Sound engineers? Your role is far more critical than audio levels, EQ and running a sound board.

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First person: I simply showed up and this happened

June 6, 2025

There’s no question that showing up on that particular day gave my speaking career a jumpstart. Show up. It could change your future.

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Latest News

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    Opinion: After SBC’s first vote on Mohler amendment, now what?
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    World Cup visitors, America’s 250th celebration reminders of ‘how good we have it’
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