If your association catches a vision for imagining itself in the lead missional role in the denomination by the year 2033, you will be proactively different.
Despite the unique pressures pastors routinely face, only 1.2% of evangelical and Black Protestant pastors leave the ministry each year, according to a 2025 Lifeway Research study.
Now is the time to give your associational context something to talk about — but not like the song popularized by singer Bonnie Raitt that talks about romantic love.
John McClendon has spent his adult life helping leaders make disciples. He is executive director of the Disciple Leader’s Network, based in Tennessee, though he plans to retire at the end of the year.
The answer to the growth dilemma is obvious. When it is shared with congregations, they often reject it in favor of doing things to help existing congregations remain or become vital and vibrant.
By implementing some communication strategies, planning and brand development, you can maintain student connections throughout the break while allowing yourself some breathing space, too.
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