Pastor, let me say this gently. Some of the numbers you’re celebrating may not mean what you think they mean.
In church communications, we often look for the metrics that are easiest to find instead of the ones that actually reveal spiritual movement. Vanity metrics make us feel successful, but they don’t always tell the whole ministry truth.
Here are 5 metrics to stop obsessing over and what to watch instead:
In 50 years, a lot can change. However, with Petra, the groundbreaking contemporary Christian rock band, not much has changed. Their latest album, “Hope,” sounds
In 1455, Johannes Gutenberg printed around 180 copies of the Bible, the first book to come from his movable type printing press. Last year, 570
A new Lifeway Research study shows that churchgoers say they want to share their faith, and many are praying for opportunities — but far fewer
Paige Rogers, a sophomore at Boyce College, has filed a religious discrimination complaint after being fired from Heine Brothers Coffee.
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