Skip to content
  • The Alabama Baptist
  • The Baptist Paper
  • The Alabama Baptist
  • The Baptist Paper
  • Log In
  • Subscribe
  • Renew
  • Donate
  • The Alabama Baptist
  • The Baptist Paper
  • The Alabama Baptist
  • The Baptist Paper
  • Log In
  • Subscribe
  • Renew
  • Donate
The Baptist Paper
Search
Close
The Baptist Paper
Search
Close
  • Latest News
  • Trending
  • Your state news
  • Classifieds
  • Request a free trial
  • Latest News
  • Trending
  • Your state news
  • Classifieds
  • Request a free trial

Get noticed! 6 tips for naming your church Christmas event

  • October 30, 2022
  • Mark MacDonald
  • Church Life, Featured, Latest News
The Nativity set figurine
(Unsplash photo)

Get noticed! 6 tips for naming your church Christmas event

The proper naming of your church Christmas event can determine its success.

People attend Christmas events for many reasons (secular and spiritual), and the name will be the first thing to get their attention. A strong name will hopefully compel community members to come. At the least, a catchy name will allow your event to stand out from other seasonal events.

Christmas is one of the times that non-churchgoers will consider attending a church. Let’s give them an event that’s high quality, friendly to families and focused on the gospel.

Choosing the best name

Here are six tips for naming your church Christmas event so more people will notice and attend:

  1. Decide who you want to attend. Is it mainly for your members, people from other churches or community members who have never considered church? These questions are broad, but naming your church Christmas event will attract a particular audience.

If you make it sound overly religious, then you may limit the range of attendees. Christmas is celebrated by many in your community but few see it as the religious celebration it is. Allow your event to introduce the real reason for the season.

  1. Use words they’ll search for. If it’s mainly for your church members, your event will easily attract that audience. If you want to bring in people who have never been to your church (or any church), choose a name for your Christmas event they might discover inadvertently online.

Imagine words they’ll be searching for, and use those words in your name. For example, “Christmas for the Family” or “Christmas Family Fun” or “Christmas Music for the Season.” When someone’s searching for a Christmas event on Google or social media, they’ll find your church event.

  1. Add an event descriptor. Use a clear, short subtitle to describe what kind of Christmas event it is. Use words your community would search for, like “Musical Evening” or “Light Show” or “Choir Cantata.” The subtitle should answer the first question they will have upon discovering your event title. In the description, tell them if it’s free or a ticketed event.
  2. Include your community name. Use your city or region in your title. By using your location as part of the full event title and repeating it on your website and social media, potential visitors will discover the local event in their searches. A location helps people understand who is invited and where the event will take place — questions they are likely to have as they decide whether or not to attend.
  3. Be honest in the description. Naming your Christmas event well will get people’s attention, help Google take notice of your webpage and encourage people to stop scrolling on social media. A good description will keep their attention, but be honest, specific and open about what they’ll experience if they attend.
  4. Once you’ve named your event and promoted it online, prepare for visitors. October is a great time to walk your campus, look over your website and review your social media strategy to make sure all are friendly to guests.

Ministering to visitors

Create a more welcoming space by adding signage that helps visitors navigate around your church.

Consider adding an online service to your social media page or downloadable audio of a service to your website. An online service is a stepping stone to getting community members to attend in person.


EDITOR’S NOTE — Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, church branding strategist for BeKnownforSomething.com and executive director of Center for Church Communication, empowering 10,000+ churches to become known for something relevant (a communication thread) throughout their ministries, websites, & social media. His book, Be Known for Something, is available at BeKnownBook.com.

Share with others:

Facebook
Twitter
LinkedIn
Email

Latest News

  • Teen’s faithful example continues to lead others to Christ
    Teen’s faithful example continues to lead others to Christ
    March 28, 2023/
    0 Comments
  • Evangelism gives life to dying KY church that dwindled to 9 members
    Evangelism gives life to dying KY church that dwindled to 9 members
    March 27, 2023/
    0 Comments
  • Artificial intelligence and Baptist associations
    Artificial intelligence and Baptist associations
    March 27, 2023/
    0 Comments

Sign up for the Highlights

Get all latest content delivered to your email a few times a month.
Email is required Email is not valid
Thanks for your subscription.
Failed to subscribe, please contact admin.

Related Posts

Teen’s faithful example continues to lead others to Christ

The example of faith left by 15-year-old Aleya Brooks continues to impact her middle Tennessee community. Brooks died March 4 from injuries sustained from a

Evangelism gives life to dying KY church that dwindled to 9 members

Williams Memorial Baptist Church Ravenna, Kentucky, was down to nine members following COVID–19’s devastating surge. The doors weren’t yet closed, but the sound of creaking

a computer keyboard with a green logo on it

Artificial intelligence and Baptist associations

Artificial intelligence applications such as ChatGPT are growing rapidly. The creators themselves are surprised by the fast-growing interest in this resource. Part of their surprise

Bible Studies for Life Sunday School Lesson for April 2

Jesus Died for Me John 19:16–19, 28–30, 38–42 There is a small community in southern Mississippi by the name of It — yes, It. There

Want to receive news highlights throughout the week? Sign up here!

Email is required Email is not valid
Thanks for your subscription.
Failed to subscribe, please contact admin.

About

  • Our Story
  • Our Team
  • Our Partners
  • Advertise and Promote
  • Classifieds
  • Contact us
  • Our Story
  • Our Team
  • Our Partners
  • Advertise and Promote
  • Classifieds
  • Contact us

Explore

  • State-specific news
  • Archive
  • Opinion pieces
  • Sunday School lessons
  • Persecuted Church
  • Podcasts
  • Videos
  • State-specific news
  • Archive
  • Opinion pieces
  • Sunday School lessons
  • Persecuted Church
  • Podcasts
  • Videos

Submissions

  • Story suggestions
  • Your Voice/Letter to the Editor
  • Photos / Videos
  • Corrections/other
  • Submission Policy
  • Story suggestions
  • Your Voice/Letter to the Editor
  • Photos / Videos
  • Corrections/other
  • Submission Policy

Subscribe

  • Subscribe
  • Renew subscription
  • Gift a subscription
  • Start a new member subscription
  • Start a new group subscription
  • Start a new subscription at the group rate
  • Hosted Church
  • Manage your group
  • Manage your account
  • Request free trial
  • Subscribe
  • Renew subscription
  • Gift a subscription
  • Start a new member subscription
  • Start a new group subscription
  • Start a new subscription at the group rate
  • Hosted Church
  • Manage your group
  • Manage your account
  • Request free trial
The Baptist Paper
Address:
3310 Independence Dr.
Birmingham, AL 35209
Copyright © 2023 TAB Media Group
  • Privacy/Terms of Use
  • Help
  • FAQ
  • Privacy/Terms of Use
  • Help
  • FAQ

Email:
news@thebaptistpaper.org

  • Latest News
  • Trending
  • Editorials
  • Archive
  • Your state news
  • Opinions
  • Podcasts
  • Videos
  • Persecuted Church
  • Submit your news
  • Photo Galleries
  • Latest News
  • Trending
  • Editorials
  • Archive
  • Your state news
  • Opinions
  • Podcasts
  • Videos
  • Persecuted Church
  • Submit your news
  • Photo Galleries
  • Our Team
  • Manage your group
  • Manage your account
  • Subscribe
  • Start a new subscription at the group rate
  • Advertise and Promote
  • Classifieds
  • Hosted Church
  • Donate
  • Contact us
  • Our Team
  • Manage your group
  • Manage your account
  • Subscribe
  • Start a new subscription at the group rate
  • Advertise and Promote
  • Classifieds
  • Hosted Church
  • Donate
  • Contact us

Log Out?

Lost your password?

Log In

Lost your password?

Log in

Become a part of our community!
Forgot your password? Get help
Privacy/Terms of Use

Reset password

Recover your password
A password reset link will be e-mailed to you.
Privacy/Terms of Use
Back to
Login
×
Close Panel