Kim Massey has been named the new chief marketing officer for Lifeway Christian Resources. She comes to the position with more than 13 years experience with Fortune 500 companies.
“Kim brings a wealth of marketing expertise that will be invaluable to Lifeway in this new season of ministry and as we continue to lift up our new brand,” said Lifeway President and CEO Ben Mandrell.
Massey will be “responsible for the strategic direction, development and execution of Lifeway’s brand and marketing strategy,” an Aug. 24 news release said.
