“This is a very powerful tool,” Victor Chayasirisobhon gushed June 10 at an hour-long meeting of the Ethnic Research Network. “This is going to save me hours and hours — if not days! — of work.”
Chayasirisobhon, director of missions for the Orange County (California) Southern Baptist Association, expressed amazement at the wealth of information he was seeing at a meeting for ethnic leaders at the 2026 SBC Annual Meeting in Orlando. The meeting was designed to roll out a new web-based tool for leaders of ethnic church networks wanting to take a deep dive into area demographics.
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