Marketing is simpler than you think.
Whether doughnuts are healthy or not is another subject, but I don’t think I’ve ever met anyone who doesn’t like Krispy Kreme.
Churches buy them by the truckload for events of all kinds, but those same churches may be missing the most important lesson from the company:
No major advertising
Sure they spend a tiny fraction of their budget on promotions, in-store signs, digital and social media, and similar marketing ideas, but even as a nationwide retailer, when it comes to serious traditional advertising, they don’t do it.
Why?
They rely on one of the most effective advertising tools in history: Word of mouth.
Sharing with friends
I’m all for advertising, but the best advertising campaigns happen when the product, service, or experience is so amazing, people want to talk about it. They want to share it with friends.
And what better experience to share with your friends than church?
But then again, I have to admit, most church services don’t help me engage with God on a deeper level, teach the Bible as the amazing book that it is, or regularly transform lives.
But if it did, I’m pretty sure those transformed people would be talking about it.
For more stories from Phil Cooke, click here.
EDITOR’S NOTE — This story was written by Phil Cooke and originally published by philcooke.com.
