When a Hilton-branded hotel in Minnesota canceled reservations for Immigration and Customs Enforcement (ICE) agents, it didn’t stay local — it became national news almost instantly.
We’re living in a time when people don’t automatically trust institutions — especially churches and ministries. Scandals, political polarization, social media outrage and overpromising have left many audiences skeptical before you ever open your mouth.
If you work on the communications or media team at a church, ministry or nonprofit, your job is to share your organization’s story with the local community and sometimes the world.
The human brain is wired to crave novelty. Long before smartphones and streaming platforms competed for our attention, God designed our minds to scan the environment for anything new, surprising or out of place.
Before cameras, microphones, and social media, God’s Old Testament prophets were the original communicators—using every tool of their time to capture attention, confront culture and call people back to truth.
Since we live in such a secular culture, it’s easy to think most nonbelievers are indifferent — even hostile — to the idea of attending church.
If your church is livestreaming services each week, congratulations—you’re reaching far beyond your walls.
I’ve consulted with hundreds of churches over the years, and sadly, online trolls are a common enemy shared by some of the most effective churches in America.
There are two answers – one is for the organization, and the other is for private individuals.
I’m always thrilled when local churches make the decision to share their story on local TV.
