How your church can be a training ground for creative leaders
November 12, 2023
Whatever the size of your church, it’s time to start thinking of becoming a training center for creative people in your congregation.
Phil Cooke
First person: 3 ways pastors can educate churches on war in Holy Land
November 7, 2023
A significant number of Christians don’t have an accurate context of Israel’s history and, as a result, don’t have a bigger picture of what’s happening.
Rethinking the role of communications director at your church
August 3, 2023
I’ve been telling pastors that while outreaches like missions, education and children’s ministry are all important, during the pandemic it was the communication and media
A secret church growth metric that’s hiding in plain sight
May 22, 2023
Whenever we talk about church growth, the first thing that comes to mind is attendance. How many people are showing up on a typical Sunday? And
Churches and local TV commercials: A few things to consider
April 12, 2023
I’m always thrilled when churches make the decision to share their story through local TV commercials. In spite of the chorus that “everyone is moving
Churches, don’t miss the ministry of first impressions
March 24, 2023
I visit a lot of churches in my work. A few weeks ago, during a visit to Shepherd Church in the Los Angeles area, led
First Person: Advice for ‘Christian critics’
February 25, 2023
Every time something pops up on Christian radar, it’s frustrating to see how many Christian critics leap to immediately “expose” it as false — especially
What can a church learn from Krispy Kreme about advertising?
February 1, 2023
Marketing is simpler than you think. Whether doughnuts are healthy or not is another subject, but I don’t think I’ve ever met anyone who doesn’t
6 ways your church communication can comfort people
January 22, 2023
Over the years, it’s been shown time and time again that during difficult times, people seek spiritual advice, comfort and help from media resources. Whether
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