Investing in digital missions can significantly expand your local church’s reach and impact in a multitude of ways. Here are a few:
Global Outreach: Digital missions break geographical barriers, allowing even small local churches to reach individuals worldwide and spread their message to a broader audience.
RELATED: Check out more articles from communication expert Phil Cooke here.
Today, a single person can force a major corporation to change course through the momentum created on social media.
What could that kind of influence mean when reaching the world for Christ?
Engagement: Digital platforms facilitate interaction and engagement.
While many traditional churches still refuse to acknowledge this, statistics prove that churches that connect with their congregation more regularly through live streams, social media and other online channels foster a stronger sense of community.
Remember that the largest church in America (Life.Church in Oklahoma City) has invested heavily in digital outreaches and shows no signs of slowing down.
Education and Resources: Online resources like educational materials, study guides and video content aid spiritual growth and development.
We helped a local ministry founded by a single individual re-brand and re-launch, primarily online.
Today, the ministry has published multiple books and Bible study guides and just released a new study Bible.
There really is no limit to what a motivated believer can do online for the gospel.
Evangelism and Discipleship: Digital tools offer various ways to engage in evangelism and discipleship, allowing the church to reach out to non-believers while supporting the growth of current members through online teachings, discussions and support.
Small groups meeting in homes are fantastic, but think of the connections small groups could make online — with the advantage of including members worldwide.
I’ve filmed in more than 70 countries during my career, and over the last decade, nearly everyone has a mobile device, even in the world’s most remote places.
Adapting to Changing Times: In a rapidly evolving digital age, investing in digital missions allows the church to remain relevant and connect with younger generations increasingly reliant on digital mediums for information and community.
Rather than building brick-and-mortar outreaches — you can create resources they can easily access via a mobile device or computer.
That’s why digital missions are more cost-effective and scalable than traditional methods, potentially reaching more people for a fraction of the cost.
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EDITOR’S NOTE — This story was written and originally published by Phil Cooke at philcooke.com.
