Skip to content
  • The Alabama Baptist
  • The Baptist Paper
  • The Alabama Baptist
  • The Baptist Paper
  • Log In
  • Subscribe
  • Renew
  • Donate
  • The Alabama Baptist
  • The Baptist Paper
  • The Alabama Baptist
  • The Baptist Paper
  • Log In
  • Subscribe
  • Renew
  • Donate
The Baptist Paper
The Baptist Paper
  • SBC 2026
  • The Kids Edition
  • Latest News
  • Sunday School Lessons
  • Classifieds
  • SBC 2026
  • The Kids Edition
  • Latest News
  • Sunday School Lessons
  • Classifieds

Pastor shares tips to building a culture of evangelism

  • March 10, 2023
  • Kentucky Today
  • Church Life, Kentucky, Latest News
(Photo courtesy of Kentucky Today)

Pastor shares tips to building a culture of evangelism

During a recent podcast episode of “Leadership Lessons,” hosted by the Kentucky Baptist Convention, pastor Steve Ayers declared, “I believe the Great Commission, literally.”

Adopted twice over — first into a godly family and then, through salvation as a 9-year-old into the family of God — Ayers grew up “surrounded in a culture of Jesus.” He has been lead pastor of Hillvue Heights Church Bowling Green for more than 30 years, which has grown from 30 members into one of the largest churches in the convention.

 Todd Gray, executive director of the KBC, asked Ayers to speak about key elements of an evangelistic church culture: baptism, the altar, events, preaching and a pastor’s personal example.

Baptism is ‘a big deal’

Hillvue Heights has baptized more than 12,000 people in the past 43 years, a majority of those during Ayers’ tenure.

“My whole life and ministry, I’ve always made (baptism) a big deal,” Ayers said. “It (is) a big deal for people to receive Jesus Christ, and baptism is that symbolic sacred seal of commitment … . It’s that outward confession that, ‘I’m buried in Christ and I’m risen in Christ.’”

Noting that a larger percentage of people who are baptized remain faithful in their Christian walk than those who forgo it, Ayers said “there is a power of witness in the baptism that you and I can’t do by just expressing verbal content.”

‘Our altar stays open’ 

Another key aspect of Hillvue’s culture is the altar, which Ayers said is a symbolic way of expressing response to God’s voice — in the lives of believers, and for those who come forward to repent of sin and trust in Christ for salvation.

“Our altar stays open,” Ayers noted. “The invitation to receive Jesus is always open in our community of faith.”

Ayers said he also preaches the cross and resurrection, imitating the Apostle Paul during Sunday morning services.

Noting a major component of a pastor’s personal evangelism should stem from a conviction that Jesus truly is the only way to heaven, Ayres said, “The more I listen to people, I don’t think we’re convinced of that. I really do believe there’s been a gospel preached in the Commonwealth of Kentucky that says, ‘If I do good works, I’m going to go to heaven.’ And that’s a prominent false teaching in our Kentucky Baptist churches.

“Jesus is my only hope,” Ayers declared. “He’s my only source of salvation. He’s the only way … . I still believe that there’s a hell, and I don’t even want people I don’t like to go there, so I’m going to share that as the sole hope of humanity.”

Keeping the main thing ‘the main thing’

He believes the church exists to save souls, and a mentor once admonished him, “Don’t let anything else mess that up,” Ayres remembered. “There’s a lot of doings that pastors can get involved in that don’t do much … . Keep this main thing the main thing.’”

“I believe he gave me some divine wisdom,” Ayers said. “We as pastors, if we keep the main thing the main thing — and that doesn’t become some cliché or slogan inside the church, but that’s really the way we balance our pastorate, structure our churches, innovate and exercise — we will see the fruit of God’s Holy Spirit in the midst of our congregation.”


EDITOR’S NOTE — This story was written by Tessa Redmond and originally published by Kentucky Today.

Share with others:

Facebook
X/Twitter
LinkedIn
Email
Facebook
Twitter
LinkedIn
Email

Latest News

  • ‘One stoplight’ town church reaching out to community for ‘breakthrough’ moments
    ‘One stoplight’ town church reaching out to community for ‘breakthrough’ moments
    June 20, 2026/
    0 Comments
  • ‘Alarming deterioration’: Nigerian Christians kidnapped, slain elsewhere
    ‘Alarming deterioration’: Nigerian Christians kidnapped, slain elsewhere
    June 19, 2026/
    0 Comments
  • Brazil court sentences homeschooling parents to prison for ‘intellectual neglect’
    Brazil court sentences homeschooling parents to prison for ‘intellectual neglect’
    June 19, 2026/
    0 Comments

Sign up for the Highlights

Get all latest content delivered to your email a few times a month.
Email is required Email is not valid
Thanks for your subscription.
Failed to subscribe, please contact admin.

Related Posts

‘One stoplight’ town church reaching out to community for ‘breakthrough’ moments

Crofton Baptist Church has made it a mission to ensure that the community it serves knows Jesus.

‘Alarming deterioration’: Nigerian Christians kidnapped, slain elsewhere

Fulani herdsmen on Tuesday (June 16) killed five Christians in a mining site Plateau state, central Nigeria, sources said.

Brazil court sentences homeschooling parents to prison for ‘intellectual neglect’

A Brazilian court has sentenced parents Audato and Ieda Denardi to 50 days in prison for homeschooling their children. A judge convicted them of “intellectual neglect” for not including curriculum that includes “gender and sex education” and “tolerance and diversity” education. 

First person: Dad, you don’t realize how much you matter  

Father’s Day is often an opportunity to celebrate the ordinary sacrifices fathers make for their families. Those contributions deserve to be celebrated.

Want to receive news highlights throughout the week? Sign up here!

Email is required Email is not valid
Thanks for your subscription.
Failed to subscribe, please contact admin.

About

  • Our Story
  • Our Team
  • Our Partners
  • Advertise and Promote
  • Classifieds
  • Contact us
  • Our Story
  • Our Team
  • Our Partners
  • Advertise and Promote
  • Classifieds
  • Contact us

Explore

  • The Kids Edition
  • State-specific news
  • Archive
  • Opinion pieces
  • Sunday School lessons
  • Persecuted Church
  • Podcasts
  • Videos
  • The Kids Edition
  • State-specific news
  • Archive
  • Opinion pieces
  • Sunday School lessons
  • Persecuted Church
  • Podcasts
  • Videos

Submissions

  • Story suggestions
  • Your Voice/Letter to the Editor
  • Photos / Videos
  • Corrections/other
  • Submission Policy
  • Story suggestions
  • Your Voice/Letter to the Editor
  • Photos / Videos
  • Corrections/other
  • Submission Policy

Subscribe

  • Subscribe
  • Renew subscription
  • Gift a subscription
  • Start a new member subscription
  • Start a new group subscription
  • Hosted Church
  • Manage your group
  • Manage your account
  • Request free trial
  • Subscribe
  • Renew subscription
  • Gift a subscription
  • Start a new member subscription
  • Start a new group subscription
  • Hosted Church
  • Manage your group
  • Manage your account
  • Request free trial
The Baptist Paper
Address:
3310 Independence Dr.
Birmingham, AL 35209
Copyright © 2026 TAB Media Group
  • Privacy/Terms of Use
  • Help
  • FAQ
  • Privacy/Terms of Use
  • Help
  • FAQ

Email:
news@thebaptistpaper.org

About

  • Our Team
  • Advertise and Promote
  • Classifieds
  • Donate
  • Contact us
  • Hosted Church
  • Our Team
  • Advertise and Promote
  • Classifieds
  • Donate
  • Contact us
  • Hosted Church

Explore

  • The Kids Edition
  • Latest News
  • Trending
  • Your State News
  • Persecuted Church
  • Editorials
  • Opinions
  • Podcasts
  • Videos
  • Archive
  • Submit your news
  • The Kids Edition
  • Latest News
  • Trending
  • Your State News
  • Persecuted Church
  • Editorials
  • Opinions
  • Podcasts
  • Videos
  • Archive
  • Submit your news

Subscribe

  • Manage your group
  • Manage your account
  • Subscribe
  • Manage your group
  • Manage your account
  • Subscribe

Our mission is to serve the Church through trustworthy journalism.

As a nonprofit Christian news ministry, we seek to provide grace-filled, trustworthy reporting from a Christian worldview while keeping our content freely accessible online.

Support from readers and ministry partners allows us to continue equipping churches, informing individuals, and providing ministry resources at affordable rates. Would you prayerfully consider supporting this work?

Support Our Ministry

Log Out?

Lost your password?

Log In

Lost your password?

Log in

Become a part of our community!
Forgot your password? Get help
Privacy/Terms of Use

Reset password

Recover your password
A password reset link will be e-mailed to you.
Privacy/Terms of Use
Back to
Login
×
Close Panel