“Pastors have a unique, God-given responsibility: faithfully proclaim God’s Word. But with that, it’s helping people see its relevance in their lives. So they’ll listen!” writes church communication expert Mark MacDonald.
Churches today struggle to stand out online. With so many search results competing for attention, how can your church be known for what it offers and reach people who need it most?
Is your online presence adequate? Will it lead someone to answers or will it lead someone to frustration? Let’s start the perpetual task of improving it.
Church branding is often misunderstood, especially by those who think it’s part of some corporate marketing scheme. In reality, church branding is about creating a
Have you ever noticed a business, restaurant or church only after needing its services, despite passing by it daily? This is called “location blindness.”
A good pastor’s welcome video on your church website can introduce your church and set the tone for the entire guest experience. It’s often the first impression potential visitors get.
First-person articles, comments, letters to the editor, blog excerpts, social media posts and more …
In fact, there are four areas that must match. And by doing the hard work of making these areas similar (i.e. matchy matchy), you’ll create an environment of trust, reliability and loyalty for your congregation and community.
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