Your Voice: Ways to pray as a new school year begins
August 24, 2024
First-person articles, comments, letters to the editor, blog excerpts, social media posts and more …
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Church branding essential: ‘Matchy matchy’
August 15, 2024
In fact, there are four areas that must match. And by doing the hard work of making these areas similar (i.e. matchy matchy), you’ll create an environment of trust, reliability and loyalty for your congregation and community.
Picture this: 4 must-have images on your church website
July 31, 2024
Potential visitors to your church will likely look the church up online before attending. Make sure your church website includes these four important images to really give them a glimpse of what they’re getting into.
Church, stop being the best-kept secret (Here’s why and how)
July 22, 2024
Being the “best-kept secret” might sound appealing, but for a church, it’s a problem. It suggests your church has much to offer, yet few know about the ministries.
Essential tips for communicating to a new member
July 16, 2024
“When someone joins your church, it is important to let them not just become a face in a crowd,” says Mark MacDonald. “Welcome them, direct them and care for them, and this can lead to longevity in their membership.”
4 ways your church can determine its ‘reach area’
June 21, 2024
In order for a church to effectively serve their local body of believers, they must know their church reach — the area in which most of their members are concentrated. Here are some ways to define and map your reach area.
Church media: A practical guide to color
June 9, 2024
Mark MacDonald breaks down the different color models and how they are best used for your church website. This is helpful for anyone handling church media and branding, as it shows which model pairs best with each medium.
Simple formula to keep, improve your church bulletin
May 27, 2024
In a modern, digital age, many churches are wondering if it is worth maintaining and distributing physical bulletins each week. Communication expert Mark MacDonald offers tips on how to produce a helpful printed bulletin.
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