Churches and local TV commercials: A few things to consider
April 12, 2023
I’m always thrilled when churches make the decision to share their story through local TV commercials. In spite of the chorus that “everyone is moving
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Churches, don’t miss the ministry of first impressions
March 24, 2023
I visit a lot of churches in my work. A few weeks ago, during a visit to Shepherd Church in the Los Angeles area, led
First Person: Advice for ‘Christian critics’
February 25, 2023
Every time something pops up on Christian radar, it’s frustrating to see how many Christian critics leap to immediately “expose” it as false — especially
Why small churches should embrace who they are
February 13, 2023
Here’s an idea: If you’re not a big church, stop trying to be something you’re not. Every Christmas and Easter I see small churches trying
Your Voice: Pastors, don’t ignore this group in your sermons
February 11, 2023
Week in and week out, the same group of unconverted people come to our worship services — and we practically ignore them. We’d never treat
What can a church learn from Krispy Kreme about advertising?
February 1, 2023
Marketing is simpler than you think. Whether doughnuts are healthy or not is another subject, but I don’t think I’ve ever met anyone who doesn’t
William Carey and the power of a creative tagline
January 24, 2023
While researching in preparation for our television documentary “Asia: The Great Wall and Beyond,” I discovered that legendary missionary William Carey really understood the power
6 ways your church communication can comfort people
January 22, 2023
Over the years, it’s been shown time and time again that during difficult times, people seek spiritual advice, comfort and help from media resources. Whether
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