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Phil Cooke

First person: 5 communication priorities for a pastor to consider

March 31, 2025

None of this is meant to minimize the importance of preaching the gospel, serving the community, or discipling believers. However, none of that will happen if you can’t communicate your message.

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First person: One common preaching technique — and why it’s a problem

March 12, 2025

“You can’t start with your idea and then find a list of different Scriptures to support it. You always start with Scripture.”

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Five things pastors and evangelists should stop doing

February 23, 2025

“I love pastors and evangelists, but sometimes someone needs to say, ‘That’s enough.'” says Christian media expert Phil Cooke.

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They said what? 6 steps to handling critics on social media.

January 25, 2025

Plenty of people are more than happy to criticize just about anything – especially from the comfort of hiding behind a fake social media name.

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First person: Consider this when praying for Los Angeles

January 20, 2025

“As you pray for the victims of the fires in Los Angeles, I would suggest that rather than a generic ‘pray for LA,’ you get specific,” writes Phil Cooke. “The Bible encourages us to be specific in our prayers.”

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First person: When not to live-stream church services

November 8, 2024

“There are times when live-streaming isn’t a good idea. In fact, I’ve seen a few live-streamed services that made me cringe. … Here are a few times when I’d recommend you keep things local and not go online,” says Phil Cooke.

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First person: Pastor, what are your blind spots?

October 21, 2024

“One of the most deadly challenges for leaders are blind spots. Everyone has them,” writes Phi Cooke. “The worst leaders don’t realize it, while the best are constantly on guard because they know how deadly those blind spots can be.”

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First person: One church trend that isn’t looking good

October 20, 2024

Church media expert Phil Cooke shares a troubling trend he’s noticing in today’s churches.

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Why preaching still matters in a digital world — even on television

September 10, 2024

When I started working in television, preachers and preaching were about the only thing on Christian TV. …

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Five reasons to invest in digital missions

August 7, 2024

In an ever-growing digital age, churches should consider investing in digital missions. The Church must adapt and proclaim the gospel of Jesus Christ through whatever means are available, says Phil Cooke.

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