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Phil Cooke

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Rethinking the role of communications director at your church

August 3, 2023

I’ve been telling pastors that while outreaches like missions, education and children’s ministry are all important, during the pandemic it was the communication and media

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A secret church growth metric that’s hiding in plain sight

May 22, 2023

Whenever we talk about church growth, the first thing that comes to mind is attendance. How many people are showing up on a typical Sunday? And

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Churches and local TV commercials: A few things to consider

April 12, 2023

I’m always thrilled when churches make the decision to share their story through local TV commercials. In spite of the chorus that “everyone is moving

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Churches, don’t miss the ministry of first impressions

March 24, 2023

I visit a lot of churches in my work. A few weeks ago, during a visit to Shepherd Church in the Los Angeles area, led

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First Person: Advice for ‘Christian critics’

February 25, 2023

Every time something pops up on Christian radar, it’s frustrating to see how many Christian critics leap to immediately “expose” it as false — especially

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What can a church learn from Krispy Kreme about advertising?

February 1, 2023

Marketing is simpler than you think. Whether doughnuts are healthy or not is another subject, but I don’t think I’ve ever met anyone who doesn’t

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6 ways your church communication can comfort people

January 22, 2023

Over the years, it’s been shown time and time again that during difficult times, people seek spiritual advice, comfort and help from media resources. Whether

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